■ Graduate of Sungkyunkwan University (SKKU)
■ Built an end-to-end service system covering company registration, tax filing, e-commerce license, Coupang store onboarding, and bank account opening, leveraging deep expertise in China-Korea e-commerce compliance
■ Pioneered local marketing resource integration to drive synergistic growth between brands and platforms
Li Xinghe
Co-Founder & CEO
■ Graduate of Sungkyunkwan University (SKKU)
■ Extensive experience in cross-border e-commerce and Korean local market operations
■ Spearheaded high-efficiency compliance systems, accelerating Shuyou's growth in Korea's e-commerce and enterprise service sectors
■ Led team to achieve business implementation and innovative transformation